Understanding and reducing investing bias

Investors are often subject to behavioural biases that can lead to flawed decisions and choices. Being aware of these biases – and understanding how they arise from your background and life experiences – can help you make better investing decisions and achieve your financial goals.

The report focuses on how biases shape and influence experiences and decisions. People that have similar characteristics, such as age range, gender or economic background, tend to demonstrate similar biases. This helps to explain why groups such as boomers, millennials and generation Xers have distinct outlooks and tendencies when it comes to investing.

To read the full report, click here.

To view the infographic, click here.